THE PROJECT · MEASURE · REDUCE · OFFSET 100 KG OF CO₂ PER CASE · AND PROVE IT
The RUUUTS project

One goal: to offset 100 kg of CO₂ for every case that reaches the market.

We're a winery, not a consultancy: we make wine. But every case of 6 we sell carries a measurable commitment: we measure its footprint with your real address, reduce it across our chain and offset until 100 kg net remain — about 13 times that footprint. Here's the whole methodology, no smoke and mirrors.

01 · MEASURE

The footprint, bottle by bottle and to your door.

We calculate each wine's emissions with a Life-Cycle Assessment (LCA, ISO 14040/44), grouped under the GHG Protocol (Scope 1·2·3): from the vine to your glass. The footprint has a fixed part — production and packaging, constant per bottle — and a variablepart: transport, calculated from your real address at the time of the order.

Breakdown per bottle (75 cl)kg CO₂e
Production and bottling0,55
Glass bottle · 230 g0,15
Sugar-cane stopper0,00
FSC label0,03
Cardboard box (prorated, case of 6)0,05
Seal0,01
Fixed part · constant per bottle0,79
Transport to your doorvariable · with your address
ISO 14040/44 · LCAISO 14064 · 14067 · GHGGHG Protocol · Scope 1·2·3GLEC · ISO 14083 · transportDEFRA · ADEME factors

Figures estimated with our own methodology on recognised reference factors; official values are independently audited.

02 · TRANSPORT, EXPLAINED

Your address isn't just a form field: it's part of the calculation.

Transport is the only part of the footprint that depends on you, so we don't use zone averages: when you enter your address, we calculate the actual distance from our dispatch point to your door and convert it into kg of CO₂ with recognised factors (GLEC · ISO 14083).

🚚

By road

≈ 0.10 kg of CO₂e per tonne-kilometre, with a +30% detour factor over the straight-line distance — trucks don't fly.

🚢

By sea

≈ 0.016 kg per tonne·km. The Balearic and Canary Islands and overseas destinations add their sea leg to the calculation.

📦

Weight counts

Each bottle shipped weighs ≈ 1.05 kg with packaging. More bottles, more weight, more transport: the calculation reflects it exactly.

👀

You see it before you pay

In the cart and checkout you see your footprint broken down — fixed, transport and prudence — before confirming. No surprises.

Real example · one case of 6, domestic order
Production + packaging (6 × 0.79)4.74 kg
Transport to your door (~1,000 km by road)≈ 0.76 kg
Prudence: we count 50% more+2.75 kg
Considered footprint≈ 8.25 kg
We offset (footprint + 100 kg net)≈ 108 kg
Your contribution to the environment+100 kg
🛡️

The prudence principle: +50%, on purpose

Before offsetting, we assume our footprint is 50% higher than calculated. We'd rather overshoot than fall short: if the calculation were off, the offset covers it easily. We say so clearly on every certificate.

03 · REDUCE (BEFORE OFFSETTING)

Every gram counts, starting with the glass.

Offsetting is no excuse not to reduce. Glass is the heaviest part of a wine's footprint, and we've pushed it to the limit: our bottle weighs 230 grams — one of the lightest in the world, 62% less than a standard 600 g one. And whatever's unnecessary, gone.

230 gof glass per bottle · 62% less than the standard
0 kgof CO₂ from the stopper: sugar cane, no cork or capsule
FSCcertified-paper labels and boxes · recycled cardboard pallets
🍇

Organic vineyard

Dry-farmed, low yield, no synthetic chemicals. EU organic certification.

⛰️

+800 m, Toledo

Our own high-altitude vineyards, old bush vines, local hands-on work.

04 · OFFSET ×13

Two partners, two roles. And never mixed.

On the considered footprint (already with the +50%) we offset until there remain 100 kg net per case — about 13 times the footprint of a domestic order. Offsetting and reduction are communicated separately: we don't call the product 'neutral' just for offsetting.

Carbon credits · the backing

CNaught

Retires verified carbon credits (standards like Verra and Gold Standard) from a diversified portfolio of climate projects. Each offset is genuinely retired, with a serial number and public registry. It's the hard proof of the 100 kg net per case.

Reforestation · the tangible extra

Tree-Nation

We plant a tree per case, in your name, with its species, location and unique URL. It's the gesture you can visit — and an extra we don't count within the 100 kg, so as not to inflate the figure.

05 · VERIFY

So you don't have to take our word for it.

Every order generates a certificate with the real emissions, the considered footprint, what was offset and your net contribution — with verifiable references for the retired credits. Anyone can check it with the certificate number, no account and no permission needed.

Verify a certificate
No smoke and mirrors

What we claim, and what we don't

Yes, this is true

  • We measure the real footprint with recognised LCA criteria.
  • We genuinely reduce before offsetting.
  • We offset 100 kg net per case with retired verified credits.
  • We plant a tree per case, in your name, separately.
  • We provide a serial number and public certificate for each offset.

No, this we don't do

  • We don't call the product 'neutral' or 'negative' just for offsetting.
  • We don't count the trees within the 100 kg net.
  • We don't use offsetting as an excuse not to reduce.
  • We don't make up the figures: they're estimated and auditable.

Serve it on your list

All of this, with certificates in your business's name and professional pricing.

Request professional access