No smoke here. We tell you exactly how we calculate our CO₂ footprint, what we do to lower it in our own supply chain, and how, on top of that, we offset 100 kg net of CO₂ per case — about 13 times our footprint — in certified projects. Three separate things, told separately.
An LCA inventory of each wine, grouped by scopes (GHG Protocol · Scope 1·2·3), from the vine to the glass. And we add a +50% prudence margin.
Lightweight bottle, renewable energy, regenerative viticulture and local transport. Real, measurable reduction.
We offset the considered footprint (already with the +50%) and add 100 kg net per case — about 13 times the footprint — in certified capture and reforestation projects.
We calculate the greenhouse-gas emissions of each reference with a Life-Cycle Assessment approach, expressed in kg of CO₂ equivalent, 'from the vine to the glass'. To keep it legible and comparable, we group them by the international standard GHG Protocol, in its three scopes:
| Scope · GHG Protocol | What it includes at RUUUTS |
|---|---|
| Scope 1 Direct emissions | Fuel for farm machinery and our own vehicles, and winery refrigerants. |
| Scope 2 Purchased energy | Electricity and energy for the vineyard and winery: production, cooling and water. |
| Scope 3 Value chain | The heaviest part: glass and packaging, raw materials, transport and distribution to your door, and packaging end-of-life. |
Production + packaging ≈ 0.79 kg CO₂e/bottle (ultralight 230 g bottle). Transport: road 0,10 and sea 0,016 kg CO₂e per tonne·km (well-to-wheel). Sources: DEFRA/BEIS (GHG conversion factors), GLEC Framework · ISO 14083 (logistics) and ADEME · Base Carbone. As a sector reference, the average footprint of a wine bottle is around ~1.2 kg CO₂e.
Before offsetting, we deliberately assume our footprint is 50% higher than calculated. On that footprint considered we offset, and on top we add 100 kg net per case. So even if the calculation fell short, the offset covers it easily. We say so clearly on every certificate and in every calculation on the site.
The exact figure for each wine is in its technical sheet. We revise the calculation whenever something relevant changes (a supplier, a material, a route) so the number stays honest.
Offsetting is great, but it comes after. What really counts is not emitting. These are real, measurable reductions in our own chain — not offsets:
Glass is a wine bottle's biggest emitter. We use lighter formats to cut it at source.
Production with renewable-source electricity whenever possible.
Practices that care for the soil and help the vineyard capture carbon.
We optimise routes and prioritise proximity to reduce distribution emissions.
Of the emissions still left after reducing, we don't offset just the equivalent: we add 100 kg net per case (about 13 times the footprint; 10 cases = 1 net tonne). It's a voluntary company commitment, which we report separately from the product's footprint, and which you can check yourself.
We buy and retire carbon credits from verified projects. Each retirement has its serial number and is recorded — it can't be used twice.
We also plant real trees, with their geolocation and species. A tangible extra, separate from the credits.
Every purchase carries a certificate with its identifier. You can check it at verify and follow the trail to the public registry of the credits. That's what separates a real offset from a slogan.
Communicating the climate with rigour is also part of the project. That's why we always separate what we reduce from what we offset, and don't mix the two in the same slogan. It's the right thing to do — and what the European green-claims rules require (EU Directive 2024/825).
RUUUTS is not a law firm and this is not legal advice. It's our way of communicating honestly, aligned with Directive (EU) 2024/825 on empowering consumers for the green transition.
The exact footprint of each wine is in its technical sheet. And each offset, in its verifiable certificate.
See the wines and their sheets Verify a certificate