THE PROJECT · MEASURE · REDUCE · OFFSET 100 KG OF CO₂ PER CASE · AND PROVE IT
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Clear accounts

Green comes out of our margin, not your pocket.

It's natural to think that measuring and offsetting the CO₂ of every order makes the wine more expensive. Not here — and we want to show you why: we designed RUUUTS to run almost 100% online, and what we don't spend on structure is what we devote to the planet. Scroll down and see it inside the price.

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RUUUTS/ruːts/ · clear accounts
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What's inside the price of a case
The wineour own vineyard, minimal intervention
The lightweight bottleand recyclable packaging
Transportto your door
Our marginthis keeps the winery alive… and something else
🌳The measured and offset CO₂ lives here.Inside our margin. Not on top of your price.
The price labelone case → 100 kg net CO₂ offset
🧑‍💼Sales force
🏢Sales offices
✈️Sales trips
🎪Trade fairs and stands
🍷 Our Wine Bar: everything is tasted here. Instead of travelling to sell, we pour the tasting at home. CustomersDistributorsImporters

Conceptual representation: the proportions of this label are illustrative, not to scale.

ACT 01

What's inside the price of a case?

At RUUUTS everything is labels — even the price has its own. Inside is what you take home: the wine from our vineyard in Toledo, the lightweight bottle with its packaging, the shipping to your door and our margin, the one that keeps the winery alive.

So far, a normal winery. The interesting part is what you won't find.

ACT 02

What you won't find inside.

We designed RUUUTS to run almost 100% online. That means there are costs that, in our price, simply don't exist: no sales force, no sales offices, no rep travel, no trade fairs.

It's not that we've hidden them. It's that we decided not to have them. And you're probably wondering: then how do people taste your wines?

ACT 03

We don't travel to sell. You come to taste.

Instead of touring the world with suitcases full of samples, we opened a wine bar. That's where our customers, distributors and importers taste every single one of our wines, unhurried, glass in hand — and where the project tells its own story.

«The only sales department we have serves wine.»
ACT 04

Where the green lives.

All those structural savings are what pays for the environmental side of the project: measuring each order's footprint with your real address and retiring verified credits. All of it lives inside our margin — it's beating right there, look.

«Green comes out of our margin, not your pocket. The price is just the wine.»
Clear accounts

The price is just the wine. The green is on us.

We operate online, we don't travel to sell — for tasting there's our wine bar — and those savings pay for the measuring and the offsetting. First we reduce in our own chain and, separately, we offset beyond our footprint with verified credits. No surcharge: it's how we designed the company.

Shop the wines Our Wine Bar

Conceptual representation: the stripes of the price label are illustrative and not to scale. Emission reductions and offsetting are different things and we report them separately — the full, verifiable methodology is published in the methodology.