* Indicative equivalences based on average factors (EPA-style formulas). Offsetting is carried out with retired verified credits (CNaught) and planted trees (Tree-Nation).
First we reduce our footprint across our own chain — for real. To what remains we add a +50% prudence correction, and we offset 100 kg net per case of that figure with a diversified portfolio of high-integrity credits through CNaught and with trees planted via Tree-Nation. We communicate reduction and offsetting separately: we do not claim the product is «neutral» because of offsetting.
Real trees, planted and geolocated for every order — a tangible extra on top of the offsetting.
Removal · natureOne of the world's highest-rated avoided-deforestation projects: it protects 149,800 ha of peatlands.
Reduction · natureIt captures methane from a landfill and generates over 42 MW of electricity, avoiding a potent greenhouse gas.
Reduction · technologyA diversified, high-integrity portfolio through CNaught, rated by independent agencies. A selection of examples.
· verified impact